The importance of effectively using Twitter – whether it be by responding to consumer feedback, positive or negative, or for marketing purposes – can hardly be understated in the present age.
Image credit to ~redsoul90
Fortunately, the rise in popularity of notebooks, tablets, and smartphones for business purposes has opened up the possibility of easy 24-hour monitoring of your Twitter account.
However, a large proportion of businesses still continue to use Twitter ‘as-is’, or with only the most well-known add-ons. Yet, there are hundreds of add-ons that can easily and effectively help your business manage your Twitter account and really milk those 140 characters to get the most from every tweet.
Here are a few of the best:
Twitter Stats by Twitter Counter
When it comes to raw statistics – keeping track of both your followers and your tweets – you can’t do much better than Twitter Counter. It also offers predictions, such as how long it will take you to reach a certain number of followers, or how many followers you will have in a certain number of days. On top of that, it even gives you a global ranking!
Tweriod
Tweriod is really an invaluable tool. It takes a list of your followers and their tweets, and by analysing these determines what will be the most effective time for you to tweet. This means you can feel assured you’re getting maximum exposure from every tweet.
Nurph
The first thing you can do with Nurph is set up a real-time discussion channel with your Twitter followers. Initially, this allows you to have a faster, more personal response to the comments of your Twitter followers. And over time, you can use this to train your Twitter account, via nurph’s ‘robot assistant’, to respond to user comments automatically.
Leaving your Twitter account in the hands of an insentient robot seems a little risky, but if it works, this could be a really helpful little tool, allowing for constant contact with your Twitter community without the excessive resources this would normally require.
TweeTrans
This is a helpful one for global organisations or any company with a multilingual consumer base. Unless you’re blessed with a multilingual employee in charge of social media, these companies can often be left with Hobson’s choice: either you overlook a significant portion of your consumers by tweeting in only one language, or you invest in having multiple employees responsible for tweeting in different languages.
TweeTrans gets rid of this awkward state of affairs by automatically translating your Tweets into any of over 40 different languages, from Afrikaans to Yiddish.
Splitweet
Splitweet is a multi-account manager allowing you to look after several different Twitter accounts in one place. This is will prove very helpful to the majority of large corporations.
There are so many different Twitter add-ons that can really help you get the most from your Twitter account. Get exploring, and you could be pleasantly surprised!
