The world is running low on time with so many things going around in everyone’s life and all are interested in only getting our things through shortcuts. Since humans by nature have a low attention span, it is not possible for anyone to concentrate on a video for a long time!
People are engrossed on YouTube these days and spend most of their time watching exciting videos when free. This has created a vast opportunity for advertisers. When implanting the YouTube Ad campaign, you must make sure that your customers get the right message in the short video portrayed in the few seconds. Image Ads are thought to be a good option in getting the message through but can never be matched to the impact created by Video Ads.
It might seem complicated for a rookie while editing these videos. So due to this reason, bumper Ads were formulated by Youtube. From a spectators point of view, this ad will bother them only for just 6 seconds, and this won’t be skippable. This is one of the most effective ways to get your message through swiftly and with noticeable impact.
What are Bumper Ads?
Bumper ads are short videos that let you reach more customers and increase awareness about your brand with brief, memorable messages. You can create bumper video campaigns in Google Ads using the “Video” campaign type.
TechWyse, an SEO agency in Toronto, has designed an infographic that will guide you through each step of a bumper ad campaign with some useful tips regarding the design. This infographic acts as a complete guide to a successful YouTube Ad campaign.
Bumper Ads help in getting maximum awareness for any specific product. It is moreover pleasant to both the viewer and the advertiser. You should at least try it once and witness the magic of a successful boost in the brand awareness.
