Intel Corporation and FC Barcelona announced a partnership agreement last week that brings together two brands with shared core values of innovation and performance, as well as to support and improve the communities they serve around the world. According to Forbes magazine, Intel paid $25m for the deal.
Deborah Conrad, Intel chief marketing officer shows the FC Barcelona jersey with Intel inside with the FC Barcelona players.
The sponsorship deal allows the chipmaker to feature its logo on the inside of the FC Barcelona’s shirt, which made it the first-ever placement of a logo inside football club’s jersey. The new jersey was unveiled on December 13 at FC Barcelona’s training facilities by Intel’s Conrad; Sandro Rosell, president of FC Barcelona; and FC Barcelona players Gerard Pique and Carles Puyol.
The new jersey was worn beginning in the La Liga match against Villareal on Dec. 14. And in the match, forward Neymar lifted his jersey after he scored a goal, revealing the Intel logo.
“This is more than a sponsorship to Intel,” said Deborah Conrad, Intel chief marketing officer. “The technology we are deploying and the programs we are working on together are designed to elevate FC Barcelona into one of the most technologically advanced soccer clubs in the world and to launch an ambitious slate of educational initiatives.”
FC Barcelona players open up their new Intel 2 in 1 devices, with custom design by Cavallo.
The Initiatives unveiled include:
- Providing the latest Intel-based technology to the students at the famous La Masia academy to enable and foster a culture of creativity.
- Supplying FC Barcelona players and coaches with the latest Intel-based 2 in 1 devices, while working with the club to improve its research, training and performance via the most up-to-date technology.
- Working to improve the fan experience through new technology at Camp Nou.
- Delivering the latest technology to the education network FC Barcelona has built across the globe.
