Still wondering if an Instagram business profile is the right choice for you? And couldn’t exactly know how to use your Instagram to build your business?
There’s a lot to know, and your success will rely on creative execution and a mix of smart strategies. Luckily for you, you’re in the right place. And it’s not too late to get started on Instagram Business Profile.
At first, getting the hang of Instagram for your business might seem daunting.
“Why doesn’t anyone like my page? What should I post? How should I do it?”
But attracting followers and winning over customers is arguably easier than any other social media platform. With over 1 billion monthly active users, there’s a large audience ready and waiting to find out more about what your brand brings new to the table.
Fortunately, we have a step-by-step guide for Instagram best practices that you can use to get your brand up and running on Instagram successfully.
Step 1: Identify Your Audience
First and the best strategy for Instagram or any other business is identifying the target that you are hoping to target. You need to know specifically who you are speaking to through your Instagram content. Having an accurate understanding of your audience’s interests, demographics, and values will help you build a complete content strategy that resonates with them while still capturing your unique brand.
Step 2: Set Instagram Business Goals
Your brand’s presence on Instagram should be driven by strategic goals. There are many things you could aim to achieve with Instagram, including:
- Increasing your brand awareness
- Sharing brand-related news
- Earning new customers and driving sales
- Attracting top talent
- Engaging with customers
- Connecting with influencers in your industry
Step 3: Figure out your Instagram Strategy
Having goals will ensure that your Instagram account is moving your brand forward. Your brand’s business strategy can be as simple or complex as you’d like it to be. But, there are a few essential questions you’ll want to work on, including:
- How often do you intend to post?
- How will you measure your success?
- What type of content and descriptions do you plan to post?
Clarifying questions like those will help you plan out a detailed strategy.
Step 4: Settle on your Aesthetic Appearance
Instagram is a visual platform. It simply means that the most successful highly-followed accounts are the aesthetically pleasing ones. They showcase impressive images and a cohesive look. So, make sure to beat it with your creative mind!
Step 5: Use hashtags wisely
One of the smartest ways to increase your following is always using hashtags with your posts. There are plenty of them, by using appropriate hashtags on your Instagram posts, you’re making your photos searchable by that specific term.
Step 6: Maximize your Engagements with Followers
There are a ton of methods for engaging with your followers by:
- IGTV
- Creating your branded hashtag
- Responding to users
- Hosting Instagram contest
Step 7: Advance your Instagram with ads
With an Instagram business account, you can run a number of ads! Let’s dive in to know more about Instagram features and ads!
The dimensions and requirements of each ad are given in the infographics created and designed by TechWyse, an SEO agency based in Toronto.
Now you know how to use Instagram for your business to achieve more success tracks. So what is stopping you from getting free benefits for your brand?
