We will never short of social communication apps on our mobile devices. Whatsapp, LINE and now WeChat. Developed by Tencent in China, WeChat – a free cross-platform messaging app is hugely popular in China and Taiwan. Moreover, it is currently the number 1 most downloaded free social communication application in the world. A check on Google Play Store (Malaysia) shows WeChat in the number 1 spot under the free app category.
Recently, WeChat Malaysia has announced some exciting localization plans including support for local collaborations and will be actively rolling out activities related to Malaysians. Previously, the company has introduced its local ambassadors – the award winning actor and actress, Lisa Surihani and Shaheizy Sam.
Other than sending text messages for free, WeChat also features “Hold-to-Talk” voice messaging, video call, photo/video sharing and group chats. The app make it easy to find new friends, thanks to its unique location-based social plug-ins – Shake, Look Around and Drift Bottle.
The app has Bahasa Malaysia (Bahasa Melayu) as one of its supported languages and supports all major mobile platforms including iOS, Android, Windows Phone, Symbian and Blackberry. There is web version of WeChat for PC browser. Hop over to WeChat.com to download the app.
Last but not least, check out the first ever Bahasa Malaysia TV commercial starring both Lisa Surihani and Shaheizy Sam. The commercial shows the “Hold-to-Talk” voice messaging.
SOCIAL COMMUNICATION WITH A LOCAL FLAVOUR
WeChat Announces Exciting Localization Plans
Malaysia (12 April 2013) — WeChat – the no.1 most downloaded free social communication application in the world, has announced its commitment to support local collaborations and will be actively rolling out activities related to Malaysians:
LOCAL CELEBRITIES
WeChat has just introduced its local ambassadors – the award winning actor and actress, Lisa Surihani and Shaheizy Sam. Both the popular celebrities will be appearing at WeChat on-ground events to share their experience on how the application has improved communication and daily life. Stay tuned for more announcements from WeChat.
BRANDS IN MALAYSIA
WeChat is going aggressive in partnering with brands in Malaysia to offer one-on-one consumer relationships via exclusive content reserved for followers. The brands on board are: Lowyat.net, Domino’s Pizza, Station One Café, Avast Antivirus, Moola etc. Brand followers are able to receive exclusive, fast and live updates, as well as instant offers and promotions.
LOCALISED LANGUAGE
WeChat is the only localized application which offers Bahasa Malaysia for a customized experience for Malaysians. The application is also available for global use by supporting up to 17 languages including English, Chinese, Indonesian, Portuguese, Thai, Vietnamese and Russian.
LOCAL DEVELOPERS
To amplify the social communication experience, WeChat is on the lookout for possible collaboration with Malaysian developers for more localized built-in features.
For more information, please visit https://www.facebook.com/wechatmalaysia or www.wechat.com.
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