Zalora, the South East Asia’s fastest-growing online fashion and beauty store, has recently launched a new shopping app for Android. Previously, the e-tailer has successfully rolled out Zalora iPhone shopping app some three month ago.
The new Android app gives Zalora shoppers the convenience to browse and shop on-the-go over 500 brands and 15,000 products across the apparel, shoes, accessories and beauty categories, directly from their Android devices.
Other key features of Zalora Android shopping app include :
– Receive push notifications on new arrivals and flash sales so that they are always in the know
– Easily browse for a quick overview of product information, images, ratings and reviews
– Add items to cart and infinitely save them for later (*as long as the app is kept active)
– Pick from multiple payment methods – Credit Card, PayPal, Cash-On-Delivery
Other than the release of new Android app, Zalora will also be launching a redesign mobile site interface in August. The new, improved site will feature a more visual navigation route, additional filters, a clear multi-step checkout and social sharing.
Zalora is having a 2-days only promotion yesterday and today. You can enjoy a 25% discount to shop on Zalora when download and make mobile purchases from the Android app.
ZALORA LAUNCHES ANDROID SHOPPING APP South-East Asia’s fashion and beauty e-commerce leader invests further into m-commerce
ZALORA, South-East Asia’s fastest-growing fashion and beauty e-tailer, today announced the further expansion of its mobile repertoire with the launch of its Android shopping app across the region (http://www.zalora.sg/mobile-apps/). The app launch follows the successful launch of the ZALORA iPhone shopping app three months ago, which within 24 hours, became the #1 lifestyle app in the iTunes stores of all ZALORA countries, and the #1 overall app in Malaysia, Singapore, and Vietnam.
The Android app enables on-the-go shoppers to seamlessly navigate over 500 brands and 15,000 products across the apparel, shoes, accessories and beauty categories, making ZALORA’s convenience-centric offerings finally available to Android users too. The ZALORA Android app enables shoppers to:
– Receive push notifications on new arrivals and flash sales so that they are always in the know
– Easily browse for a quick overview of product information, images, ratings and reviews
– Add items to cart and infinitely save them for later (*as long as the app is kept active)
– Pick from multiple payment methods – Credit Card, PayPal, Cash-On-Delivery
In addition to these shopping features, the ZALORA Android app also provides a richer mobile shopping experience – It uses the built-in capabilities of the Android OS to create engaging native animations such as with the ‘add-to-cart’ action. The app also manages to cater to all ZALORA markets despite each e-store’s localized ZALORA product collections, by routing shoppers to the fashion and beauty catalog for their respective locations.
Further to this mobile development, ZALORA will also be launching a redesign of its mobile site in August. The redesign will feature a more visual navigation route, with a style focus that is optimized for marketing and customer relationship management (CRM). The new and improved site will also feature additional filters, a clear multi-step checkout, and social sharing.
“Our developments in the m-commerce sphere earlier this year have proven to be the right move for us – Now almost 25% of our revenue across the region comes from mobile”, says Michele Ferrario, Regional Managing Director, ZALORA South-East Asia. “Investing in our software development team has paid off, as their hard work has yielded successful mobile developments for ZALORA even within a region that has a promising but still nascent m-commerce sector.”
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