When it comes to using Facebook to promote your brand, company or event, adding visual assets is key. On a platform heavily populated with images, your imagery has to stand out if you wish to generate engagement. However, if you don’t use the proper dimensions and sizing that Facebook accepts, you won’t have a post to promote at all.
The below Facebook Image Sizes and Dimensions Cheatsheet was created by TechWyse to help marketers, social media professionals and graphic designers use the correct dimensions for each image they wish to upload to Facebook.
Without a proper understanding of Facebook’s image sizing guidelines, you risk having your images cut off, pixelated or rendered as thumbnails.
TechWyse’s infographic highlights sizes for images, links and videos. For example, shared images shouldn’t be larger than 1200 x 630 px whereas shared links should be 1200 x 627 px. Furthermore, the infographic shows the character limit for accompanying text above and below your posts, and under sponsored ads.
The infographic also has pertinent information about Facebook’s approval for promoted posts. For instance, any promoted post with more than 20% text may be rejected or may have lesser reach than those with optimal text ratios.
Facebook runs on an ever-changing platform, so even the most skilled social media team may not know the correct image sizes and dimensions needed.
Feel free to bookmark the below cheatsheet to use while creating your next Facebook campaign. Reference this infographic when working with imagery to ensure that your posts, ads and events are in line with Facebook’s sizing and dimensions.
Without high quality imagery to drive Facebook engagement, you will have trouble targeting current and future clientele. But, if you consult the below infographic to make sure you are using the right dimensions and sizing for your images, your next social media campaign will be a strong success.